Direct advertising is probably the best way of monetizing a website. The only challenge with this, however, is finding advertisers who will want to promote their products on your site or blog. Finding advertisers for the site is something you need to prepare for.
First, you need to have a popular website that has a good volume of traffic. There is no solid number that quantifies this but a general rule would at least be 1000 new visitors on a daily basis. If your site doesn’t have those figures then it is best to postpone your plans and work on getting more traffic for your site before you try to approach companies for advertising deals.
Web traffic to a website is not the only thing that advertisers check for. It is also important to have a specific niche on your website and a defined audience. A website that does not appeal to a specific group is not very attractive to advertisers who want to reach specific people who might be interested in the product.
They also look for sites with a streamlined design. If you want advertisers to sponsor your site, you should make it look clean, uncluttered and user-friendly. Advertisers will reject a website with bad graphics and cluttered page lay-outs.
Your sponsors should observe good visibility in your site before they consider signing you up for their banner ads. The marketers shall look at your site and determine if there is enough room for an ad to fit comfortably. The one thing they need is visibility and they pick and choose from sites that can adequately give it.
Since one of your main objectives is now advertising, you need to get and Adserver software to track the statistics of your site and to handle the changing of banners. If it's a Wordpress blog or site then you can opt for a WP-Ads type of plug-in. The software's main function is to monitor the number of people clicking on the ads incorporated in your site.
Place an "Advertise Here" sign on the section you designed for ads to give marketers a visual of where their ads could be if they choose to buy your space. Link it to a page that briefly describes your site, your audience and the volume of people that visit the site on a daily basis. This is an advisable way to inform potential clients who may want to buy the advertising space you're selling.
You can take the initiative to approach various sponsors and request that they consider your site for advertising. You can do this by searching on the Internet and look for a site that sells products. Contact the company as soon as you can after finding one that could work with your website.
After you find a sponsor, the next thing is discussing about your charge for the advertisement space on your website. Advertisers would never pay for a site that they believe will not benefit the company significantly. If you have a site whose audience is their exact target market and if you can draw in a lot of potential customers for the company then you can charge a higher rate.
An easy way to take advantage of your site and earn a significant amount of cash would be to offer click here advertising for companies. Your primary job is to find a number of sponsors willing to buy the space on your site. It could be hard especially if you don’t have site-popularity to build on, but with enough work you can build a solid source of steady income. Know how to make your website earn money through website advertising. Discover more about it here.
